The Japan Fashion Week Organization is entrusted with the project, "TOKYO FASHION WEEK in INDIA", which is a part of the ”Cool Japan” Strategy Promotion Program implemented by the Ministry of Economy, Trade and Industry of Japan. The Japan Fashion Week Organization was established aiming to further develop Japanese textile and fashion industries and to nurture its global competitiveness, and stages "From Tokyo, Japan Fashion Week (called "Mercedes-Benz Fashion Week TOKYO" since October 2011)" twice a year.

In "TOKYO FASHION WEEK in INDIA" project, products and philosophies of 10 brands that embody the creative culture scene of Japan were presented as "10 Faces of Tokyo Culture" in the Wills Lifestyle India Fashion Week Autumn/Winter 2012 (WIFW), which was organized by the Fashion Design Council of India (FDCI) and held from February 15th to 19th, 2012, in New Delhi, India. This project was the first practice in WIFW to introduce foreign brands via fashion shows and exhibitions. In addition to participating in the TOKYO Fashion Week in ITALY, JFWO took part in WIFW to support Japanese fashion designers to make a foray into the Indian market.

The Japan External Trade Organization (JETRO) supported the exhibiting brands regarding business applications.

During the event, on Feb. 18th, was a seminar by Mr. Kenya Hara, a member of MUJI advisory board and one of the most prominent graphic designers in Japan, a conjoint fashion show of 3 brands, "ANREALAGE", "mintdesigns" and "suzuki takayuki", produced by Mr. Shigetaka Kaneko, who is known for producing many brands. This project is expected to expand awareness towards Japanese creativities, promote cultural interchange and provide continual support for Japanese business in foreign countries.

The following events were held as part of the project:

Exhibition "10 Faces of Tokyo Culture" in New Delhi
Date: February 15th - 19th, 2012
Place: Pragati Maidan No.18 Hall, WIFW exhibition area special space
Contents: Diverseness of Tokyo culture was presented by exhibiting products and philosophies of 10 creators of various categories.
Brands: amadana / ANREALAGE / CARNET / e.m. / giraffe / HIROCOLEDGE / mintdesigns / suzuki takayuki / TROPOPAUSE / MUJI

Design Seminar & Fashion Show, New Delhi
Date: February 18th, 2012
Place: Pragati Maidan No.18 Hall, WIFW runway space
Contents: Design lecture "emptiness" by Mr. Kenya Hara, Conjoint Fashion Show showcasing "ANREALAGE", "mintdesigns" and "suzuki takayuki".

Design Discussion in Mumbai
Date: February 20th, 2012
Place: Garden View, Taj Land’s End, Bandstand, Bandra (West)
Contents: A presentation by Mr. Kenya Hara and a discussion session with influential designers

Content and Photos © Japan Fashion Week Organization